Prioritizing Iranian date target markets based on market competitiveness indicators

Document Type : scientific research article

Authors

1 Corresponding Author, M.Sc. Student of Agricultural Economics, Faculty of Agriculture, University of Tehran, Karaj, Iran

2 Associate Prof., Dept. of Agricultural Economics, Faculty of Agriculture, University of Tehran, Karaj, Iran

3 M.Sc. Student of Fisheries, Faculty of Natural Resources, University of Tehran, Karaj, Iran

Abstract

Given the high potential of the country in shrimp production and export, the present study aims to prioritize the target markets for Iranian shrimp based on market competitiveness indices. The study period spans from 2003 to 2022. To this end, the study examines the trade pattern and export market structure of Iranian and global shrimp using concentration ratios and the Herfindahl-Hirschman Index, revealed comparative advantage (RCA), and symmetric revealed comparative advantage (SRCA). The results indicate that the comparative advantage of Iranian shrimp experienced significant fluctuations during the study period, and the competitive risk for Iranian exporters was higher compared to their competitors. The global export market structure for this product varied between monopolistic competition- closed oligopoly, with the share of the top four exporting countries ranging from 33% to 55% during the studied years. Additionally, the export market structure for Iranian shrimp during the studied years ranged between closed oligopoly and dominant firm, with the top four importing countries from Iran accounting for 73% to 96% of the market share. Based on the analyzed indices, the results suggest that Hong Kong, UAE, Malaysia, Russia, Qatar, China, and Vietnam are respectively the best and least risky markets for Iranian shrimp exports, with their average export advantage scores being 421.19, 121.27, 113.14, 92.09, 77.39, 72.70, and 45.74. Therefore, it is recommended to focus on these priority countries and investigate the current conditions in the target markets, especially consumer preferences, to penetrate these markets.

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References

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Journal of Utilization and Cultivation of Aquatics
Volume 14, Issue 2
July 2025
Pages 215-233

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