Evaluation of consumers regarding Fish quality in Isfahan city

Document Type : scientific research article

Authors

1 Associated Professor /Gorgan University of Agricultural Sciences & Natural Resources

2 , Seafood Processing Group, Faculty of Fisheries and Environment, Gorgan University of Agricultural Sciences and Natural Resources, Gorgan, Iran

Abstract

This study was conducted to survey the consumer’s opinion of Esfahan residents regarding the fish quality. This study was performed for the first time in Iran. The descriptive survey was done randomly using a questionnaire. Studies showed that the residents of Esfahan prefer to spend more time and energy achieving high-quality fish and like not to eat fish at restaurants. They seek an easy way to evaluate the freshness and quality of fish and the value of the high-quality fish and prevent consuming the low-quality fish because of crucial side effects. Consumers do not like to buy packed fish, but they are not assured themselves to select the high-quality fish and they have to trust the salesmen’s comments and rely on promotion and price. Consumers usually believe in crushed ice to preserve the quality of fish (%36). 53.9 percent of consumers rely on their visual ability to choose the correct one, so training and informing them about fish quality indexes can raise the consumption rate.

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Journal of Utilization and Cultivation of Aquatics
Volume 13, Issue 3
December 2024
Pages 155-166

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