Status of consumer behavior and per capita fish consumption in villages of Golestan Province

Adeli, Afshin; Taghani, Tahereh; Pangh, Eisa; Abedi, Samiollah

doi:10.22069/japu.2024.20645.1711

Status of consumer behavior and per capita fish consumption in villages of Golestan Province

Document Type : scientific research article

Authors

¹ Associated Professor /Gorgan University of Agricultural Sciences &amp; Natural Resources

² Student PH.D, Department of Processing of Fishery Products, Faculty of Fisheries and Environment, Gorgan University of Agricultural Sciences and Natural Resources, Gorgan, Iran

³ MSc student, Department of Processing of Fishery Products, Faculty of Fisheries and Environment, Gorgan University of Agricultural Sciences and Natural Resources, Gorgan, Iran

10.22069/japu.2024.20645.1711

Abstract

The behavior of rural households for fish consumption was evaluated in the Golestan province of Iran . Data were collected through a designed questionnaire. In the inferential analysis of the research, chi-square, Mann-Whitney, and scoring tests were used for ranking. 51.3% of households are interested in fried fish and 32.7% are stuffed fish and 37.3% and 33.3% of households in these areas supply fish from the place of fishing and harvesting and fish market. About 57% buy less than twice a month and an average of 6.12 kg of fish. 42% of them consumed canned food and their per capita consumption was 37.7 kg. The most important reasons for consuming their fish were one to four quality and freshness, cheapness, cleanliness and hygiene, and nutritional properties and value, respectively... People under 45 years old like the supply of packaged and frozen fish. People with higher income and above 25 million Rials buy fresh, filleted and completely cleaned fish and the opposite group with lower income are more inclined to canned fish. .. They consider the properties and nutritional value of marine fish to be much higher than farmed fish, and they had great skill in distinguishing fresh fish from stale fish. Therefore, there is a possibility of providing a market and supply of processed products to help the economy of rural households in the province to increase fish per capita consumption. However, the possibility of access to marine fish and reducing the price of fish in rural should be provided to increase consumption, and a special study of the consumption of marine and farmed fish in rural areas is recommended.

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